Zen Systems is an independent provider of telecommunication and internet services. Zen Systems delivers IT-Security via optical networks ranging from design, implementation, managing service providers and hosting the solution. Zen systems takes pride in securing not only the customer’s network but also making sure that the customer’s CTO sleeps well at night.
Since its establishment in 2001 Zen Systems has been growing at a healthy pace, the sales organization has expanded and the organization has specialized. During this development Zen Systems experienced a growing need for a CRM solution that would ensure:
| 1. | That Zen Systems would follow up on all offers and proposals in a timely manner |
| 2. | That Zen Systems would always follow up customers and prospects with maintenance contracts up for renewal |
| 3. | That all Zen Systems employees had synchronized reliable information about all customers and prospects directly at hand |
CEO Sven Møller of Zen Systems describes the decision like this: “We have a large number of sales projects per account manager and our sales cycle can be very long since it takes time for a customer to switch between suppliers. Keeping track became increasingly difficult and it began to affect our business. We invited a group of CRM vendors, and I have to say that ChannelCRM stood out from the competition. They had us convinced after our first meeting.”
Zen Systems implemented the CRM solution with data import, MS Outlook email and calendar integration, segmentation, standard letters and emails, plus sales process and forecast model in one (1!) day.
Sven Møller sums up the CRM considerations like this: “ChannelCRM is different from their competitors in that they have a solution that is easy to start using without expensive adaptations. Looking at license prices and total project economy, ChannelCRM is by far the most attractive alternative in the marketplace. We have been using ChannelCRM for three months now, and we have already experienced a significant increase in our sales to existing customers, and our new-business pipeline has grown drastically which for sure will bring about a solid growth in sales in the future.”